Owndays Pop-Up

OWNDAYS EYES WARE – Pop Up Store

Client: Owndays
Founded in Japan, this famous fashion eyewear company is expanded In all Asia. I have been requested to study an engaging concept of Pop Up Stores to prduce promotional tour in shopping-malls, first in vietnam and then SE-Asia.

The mandate was:

– Modern comtenpory and elegant style

– Cost effective

– Fast setup and dismantling

– Easy to transport
My proposal was to go inflatables for its easy and fast setup and compact storage to create a unique eyes catching Pop-Up store.