The Glamping Brief Newsletter – Issue #2 – September 2025

Issue September 2025
Your watch of the glamping business

Editorial

This month, we’ve seen major developments that underscore the evolution of the glamping. New reports are highlighting how major hotel brands are entering the space and how eco-conscious travelers are willing to pay a premium for truly green stays. Industry events like The Glamping Show Americas are gearing up with record-breaking registration numbers, signaling a massive appetite for new ideas and partnerships.

My goal, as always, is to cut through the noise and deliver the most impactful insights directly to you. This issue is packed with the latest data and actionable takeaways, from the financial benefits of sustainability to the growing importance of local storytelling.

Feel free to share in your network and register for your friends and colleagues.

Stay informed, keep aware!

Thierry Tombelle – Consultant

NUMBER OF THE MONTH

75%

That’s the share of eco-conscious travelers who are willing to pay more for sustainable accommodation. This highlights that sustainability is no longer a niche trend but a core driver of guest demand and revenue.

MARKET INSIGHTS

The Rise of Wellness Glamping
The global wellness tourism market, valued at over $800 billion, is fueling a major shift in glamping. We’re seeing a significant increase in glamping sites offering on-site yoga, meditation, spa services, and nature-based wellness programs. This trend is especially strong among urban guests seeking a mental and physical reset.

Experiential Offerings Drive Bookings
Guests are increasingly prioritizing unique experiences over traditional amenities. The most successful glamping sites are those that offer curated activities like stargazing tours, foraging workshops, local culinary classes, or guided hikes. These unique offerings are key to differentiation and command higher nightly rates.

The Power of Local Partnerships
Connecting with local communities is becoming a key strategy for glamping operators. Partnerships with local farmers, artisans, and tour guides not only provide authentic experiences for guests but also create a sustainable ecosystem that benefits the entire region. This approach resonates with the growing demand for authentic, community-focused travel.

EQUIPMENT & TECH

Next-Gen Off-Grid Solutions
The push for sustainability and remote location access is driving innovation in off-grid technology. Advancements in compact solar power systems, battery storage, and water filtration are making it easier and more cost-effective to operate in even the most isolated locations, reducing environmental impact and operational costs.

Smart Operations are Essential
Technology isn’t just for guests; it’s for operators, too. New property management systems (PMS) and IoT devices are streamlining operations. These systems can automate check-ins, manage energy usage, and provide real-time data on occupancy and maintenance needs, leading to increased efficiency and a better guest experience.

The Value of Wi-Fi for guests
While the glamping experience is about connecting with nature, reliable Wi-Fi remains a critical amenity. Guests expect to share their experiences on social media and stay connected for emergencies or work. The most effective approach is to offer high-speed connectivity in common areas while allowing guests to “unplug” in their individual units.

TECHNICAL POINTS

The Modular Revolution
Modular and prefabricated structures are a game-changer for glamping. These units can be built off-site and assembled quickly, significantly reducing construction time and costs. They also offer greater design flexibility and a smaller environmental footprint compared to traditional construction.

Water and Waste Management
Proper water and waste management are critical for sustainable operations. Modern solutions include composting toilets, greywater recycling systems, and rainwater harvesting. These technologies are not only environmentally responsible but can also lead to long-term cost savings on utilities.

Site Planning and Layout
The layout of a glamping site is crucial for both guest experience and profitability. Operators are increasingly focusing on creating a sense of privacy and seclusion. A common strategy is to strategically place units to maximize views while minimizing visibility from other units. This high-end, low-density approach justifies premium pricing.

TIP OF THE MONTH

Elevate your food and beverage offerings.
Move beyond basic grab-and-go options. Partner with a local chef or food truck, or offer curated meal kits featuring local ingredients. This turns dining from a convenience into a memorable part of the glamping experience.

Tell a story.
Every successful glamping site has a unique story. Whether it’s the history of the land, the inspiration behind the design, or a commitment to a specific cause, a compelling narrative will resonate with guests and create a stronger brand identity.

SECTOR AGENDA

• September 25-27, 2025: The Glamping Summit, London
• Sept 30 – Oct 1, 2025: Glamping Show Americas, Colorado
• Sept 30 – Oct 1, 2025: Glamping Show Americas, Colorado
• October 2025: Publication of the “Global Trends in Wellness Tourism” report
• Q3 2025: Publication of State of the Industry 2025 report
• Fall 2025: New EU regulations on outdoor accommodation
• Early 2026: Launch of new government incentives for sustainable tourism projects in several countries

SOURCES

• Global Wellness Institute – Wellness Tourism Report
• Booking.com – Sustainable Travel Report
• Skift – Experiential Travel Trends
• Off Grid World – Technical Innovations
• Deloitte – Hospitality Insights
• Glamping Passion – The Glamping Magazine

NEED SUPPORT OR INFORMATION?

In search of liable and accurate information or developing a project of glamping?
I support you or your Team all along the process to make safe decision from feasibility to delivery and operations:

• Feasibility study
• Sourcing, technical and design assistance
• Operational setup support
• Project development and site support
• Workshops, Team support, speaker
• Brand representation

Direct contact: contact@thierrytombelle.com
Phone: +84 (0) 941 50 20 20

The Glamping Brief – Newsletter
Monthly edition for professionals, consultants, investors and operators
Next edition: October 2025

Stay inspired, informed, and ready to durably develop your project.

Thierry Tombelle Consulting
Support services, feasibility study, project support, tenting design, equipment sourcing, eco-solutions, technical and tropicalization assistance.