The Glamping Brief Newsletter – Issue #3 – October 2025
In This Article
Issue October 2025
Your watch of the glamping business
Editorial
The glamping industry continue growth, and guests are more than ever ready to pay for premium. The data shows that the increasing price of a stay (up by per trip in the US) is a direct return on investments in comfort and technology.
The core message for operators is simple: Integrate Technical excellence is the new marketing.
Prioritize premium equipment—from luxury bedding and silent climate control systems like Breeze Air-Conditioning to reliable, site-wide Wi-Fi. These additions not only boost customer satisfaction (especially among the rising family segment) but also enable you to extend your season and justify premium pricing.
Furthermore, don’t just sell an accomadation; sell an integrated experience through optional service packages and unsual activities (local products, wellness treatments). it is the key to maximizing revenue per guest.
Mastering the blend of natural authenticity with modern luxury will secure the highest profits for the future.
Stay informed, keep aware!
Thierry Tombelle – Consultant
NUMBER OF THE MONTH
$1,180
This is the average price for a 3-day glamping stay in the United States in 2024, representing an $85 increase from the previous year, confirming the premiumization of the market.
MARKET INSIGHTS
The Rise of Families The family-with-children category is becoming a major segment. They account for 38% of bookings in the 2024 high season. Their main demands? Space, structured activities for children, and reliable connectivity.
Growth Geography North America maintains its leadership in innovation, particularly in accommodation structures. Southern Europe (Portugal, Greece) is experiencing rapid growth (+12% new sites in 2024) thanks to the extension of the season.
Leading Segment Geodesic Domes are emerging as the preferred structure for luxury units, offering panoramic views and superior weather resistance. Their popularity on social media is a direct marketing asset.
EQUIPMENT & TECH
The Essential Canvas Tents Symbols of authentic and sustainable glamping, Canvas Tents or Safari Tents remain a benchmark. They are favored for their durability, classic aesthetic, and ease of installation. A key supplier in the sector is Glampstay Tents (see glampstaytents.com), offering robust structures suitable for all seasons.
2026 Innovations Smart memory foam beds, integrated air purification, and voice concierge systems for optimized customer service. The Breeze Air-Conditioning system is establishing itself in premium units: compact, quiet, and energy-efficient, it meets the growing demand for thermal comfort without compromising the nature experience.
Technical Must-Haves
• Quiet, high-efficiency heating and cooling systems (such as Breeze AC).
• High-end bedding (the #1 criterion for customer satisfaction according to a 2024 survey).
• On-site Electric Vehicle (EV) charging solutions, an increasingly expected service.
• Mesh Wi-Fi network for total and stable coverage. Equipment ROI Investing in comfort equipment (bedding, air conditioning) can increase the occupancy rate by an average of 8% in the low season.
TECHNICAL POINTS
Sustainability = Marketing The use of local and certified wood for decks and structures is a strong selling point. 70% of guests are willing to pay more for proven environmental commitment.
Regulation New local standards require increased attention to gray water management systems and landscape integration. Good design reduces authorization times by 15%.
Operational Optimization
• Target Annual Rental Yield: 15% to 20% for high-performing operations.
• Cleaning Time: Modular and easy-to-maintain structures reduce turnover time by 20 minutes per unit.
• Target Loyalty Rate: Aim for 25% of returning customers through excellent customer service.
BUSINESS ALERTS
Major Trend “Niche Glamping” is developing: yoga retreats, astronomy camps, culinary stays. Specialization allows targeting high-paying guests.
Pricing Strategy Dynamic pricing is essential. A study showed that using pricing algorithms can generate +10% revenue annually.
Seasonality: Develop corporate offers (team building, green seminars) to fill weekday gaps, increasing facility use by +30 days per year.
TIP OF THE MONTH
Monetize the Experience:
Integrate optional service packages (local product basket, massage session, premium campfire kit) to increase average revenue per guest (+ $50 per stay on average).
SECTOR AGENDA
- November 4 – 6, 2025: SETT Show, Montpellier, France (Equipment and Services for Tourism, includes glamping)
- November 15-16, 2025: International Glamping and Unusual Accommodation Show, France
- November 11 – 13, 2025: Recreatie Vakbeurs, Hardenberg, Netherlands (Recreation Trade Show, Benelux focus)
- November 26 – 28, 2025: Camp & Glamping Expo, Tokyo, Japan
- Sept 30 – Oct 1, 2025: Glamping Show Americas, Aurora, Colorado, US (Largest North American B2B event, glampingshow.us)
- End of 2025: Publication of the European Glamping Market Study (Wellness Focus)
- Winter 2025-2026: New local grant programs for eco-construction and renovation in rural areas.
SOURCES
-
KOA – North American Glamping Report
- Research and Markets – Luxury Camping Analysis
- Glamping Business Magazine – Industry Benchmarks
- Expert Interviews – Leading European Operators
- Glampstay Tents – glampstaytents.com
- Glamping Show Americas – glampingshow.us
- Glamping Passion – The Glamping Magazine
NEED SUPPORT OR INFORMATION?
In search of liable and accurate information or developing a project of glamping?
I support you or your Team all along the process to make safe decision from feasibility to delivery and operations:
- Feasibility study
- Sourcing, technical and design assistance
- Operational setup support
- Project development and site support
- Workshops, Team support, speaker
- Brand representation
Direct contact: contact@thierrytombelle.com
Phone: +84 (0) 941 50 20 20
The Glamping Brief – Newsletter
Monthly edition for professionals, consultants, investors and operators
Next edition: November 2025
Stay inspired, informed, and ready to durably develop your project.
Thierry Tombelle Consulting
Support services, Business Representation, feasibility study, project support, tenting design, equipment sourcing, eco-solutions, technical and tropicalization assistance.
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